Overview
Install the property-marketing skill in Hermes and Multica. Connect Firecrawl, Hicksfield, here.now, and the intended email or messaging channel.
Begin with one listing. Use /goal and require:
- A complete marketing kit for the selected property.
- A folder containing the original and generated assets.
- A deployed page for review.
- A list of additional relevant listings.
- The property link and available contact details for each lead.
- A Multica project with the generated tasks and review status.
Inspect the sample before outreach. Confirm that generated staging does not obscure the original space, that the property details remain consistent, and that the contact belongs to the correct listing.
Send the completed sample without first demanding a commitment. The follow-up offer can ask whether the prospect wants the same treatment for additional listings or for the wider brokerage.
When the first kit is satisfactory, convert the procedure into a skill and schedule controlled prospect research. Limit how many full kits Hermes creates before approval so generation credits are not consumed on low-priority leads.