WEEK 12 · LESSON 15 · TOPIC 2 OF 6 · How It Works

How It Works

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  1. Overview

Overview

The property kit can begin with a listing link, original photos, or a floor plan. A dedicated skill defines the deliverables. Hermes can use Firecrawl to collect the listing data and identify additional properties. Hicksfield can create staged-room concepts, visualized spaces, host-style media, or other marketing assets. here.now can publish a page containing the kit. Multica tracks the project, individual deliverables, and outreach status.

The workflow can be expanded into a recurring loop:

  1. Search a target market for new listings.
  2. Scrape listing information and available media.
  3. Collect the property link and the agency's email address or phone number.
  4. Select listings where a richer presentation could be useful.
  5. Generate a sample marketing kit.
  6. Deploy the kit as a shareable page.
  7. Draft a personalized outreach message.
  8. Send the sample or route it for approval.
  9. Track replies and requested follow-up in Multica.
  10. Convert successful work into a reusable skill and scheduled prospecting workflow.

The visual transformation is intended to help a prospective tenant or buyer imagine the space. An empty room can be shown with furniture. A basic floor plan can become a more understandable presentation. A barren exterior can be shown with a possible use. A short page can combine images, copy, contact information, and a call to action.