How It Works

The content workflow has a common sequence across platforms:

1. Research trends, keywords, and topics relevant to the intended audience.
2. Write the script or copy in the required format.
3. Create or film the asset.
4. Edit the asset.
5. Publish or schedule it.
6. Analyze the result and improve the next cycle.

Carousels are a simple entry point because the same format can be used across several platforms. A carousel skill defines the writing and layout. A plain thread-style carousel can be created mostly through code and research, reducing image-generation cost. A more visual carousel can use Hicksfield and a saved style skill.

A style can be learned from an example. The user provides a screenshot or visual sample, asks Hermes to create a skill for that visual language, and then reuses the skill for new topics. Generated files are stored in Hermes artifacts, making them easy to inspect.

Publishing can happen through social connectors in Composio or through Blotato. Blotato provides a calendar view across several platforms. Hermes can create the content, present it for approval, schedule it, and populate the publishing calendar.

The content octopus begins with a long-form item such as a YouTube recording. A repurposing skill can produce clips, short-form scripts, tweets, LinkedIn posts, an email or community guide, a lead magnet, and a long-form article. Hermes can also create a dashboard that organizes all the outputs.

Video editing uses two passes. The first pass removes false starts, repeated takes, pauses, and filler. The second pass adds B-roll, motion graphics, captions, and inserted clips. A /goal execution can run both passes and return the final video.

The same media stack can create product ads. Hermes receives a product photo, uses a creative skill and competitor research, generates image and video variations, and can include a trained Hicksfield identity when the user should appear in the ad.